Sports & major events

Creating unforgettable experiences with lasting impact.

At Steer, we believe that every major live event has the power to transform places, strengthen communities, and enhance people’s lives. But with great opportunities come complex challenges—from ensuring seamless spectator journeys to designing safe, sustainable, and commercially successful venues. 

With decades of experience, our team of specialists helps clients unlock opportunities that enhance capacity, revenue, and global visibility. Our expertise spans infrastructure, mobility, and crowd dynamics, ensuring every event delivers a world-class experience. 

Our expertise 

• Integrated event transport & mobility – The spectator journey shapes the entire event experience. We design efficient, reliable, and accessible transport solutions that ensure smooth arrivals and departures. 
• Planning & licensing – We navigate complex regulations, align with planning authorities, and secure approvals that bring ambitious event visions to life. 
• Venue operations & crowd dynamics – From detailed demand forecasting to real-time crowd flow modelling, we create safer, more efficient spaces for spectators and stakeholders alike. 
• Major event delivery – With experience spanning the Olympics, EURO 2020, and Rugby World Cup, we bring expert coordination and operational excellence to the world’s biggest events. 
• Sustainability & strategic growth – We future-proof venues and events, helping organisers achieve net zero targets by helping them decarbonising their estate and consider available renewable energy options, enhance accessibility, and maximise commercial opportunities. 

With a proven track record of delivering exceptional events, we help clients create extraordinary experiences that leave a lasting impact on people and places.